The National Outreach Scholarship Conference (NOSC),

the Michigan Association for Evaluation (MAE),

and MSU's Community Evaluation and Research Collaborative (CERC) present:

Utilization-Focused Evaluation with

Michael Quinn Patton
This is an exceptional opportunity to participate in a one-day workshop with one of the leaders

in the evaluation field

at a far lower rate than typically offered.

Intended for: Evaluators, program researchers, administrators and social workers. Up to 7 SW CEUs are available to earn.

 Saturday, October 1, 2011,

8:30 a.m. to 4:30 p.m. 

Lunch Included

Michigan State University, Kellogg Center,

 East Lansing, MI

Utilization-Focused Evaluation begins with the premise that evaluations should be judged by their utility and actual use; therefore, evaluators should facilitate the evaluation process and design any evaluation with careful consideration of how everything that is done, from beginning to end, will affect use. Use concerns how real people in the real world apply evaluation findings and experience the evaluation process. Therefore, the focus in utilization-focused evaluation is on intended use by intended users.

Utilization-focused evaluation is a process for helping primary intended users select the most appropriate content, model, methods, theory, and uses for their particular situation. Situational responsiveness guides the interactive process between evaluator and primary intended users. A psychology of use undergirds and informs utilization-focused evaluation: intended users are more likely to use evaluations if they understand and feel ownership of the evaluation process and findings; they are more likely to understand and feel ownership if they've been actively involved; by actively involving primary intended users, the evaluator is training users in use, preparing the groundwork for use, and reinforcing the intended utility of the evaluation every step along the way.

Participants will learn:Key factors in doing useful evaluations, common barriers to use, and how to overcome those barriers.

• Implications of focusing an evaluation on intended use by intended users.
• Options for evaluation design and methods based on situational responsiveness, adaptability and creativity.
• Ways of building evaluation into the programming process to increase use.

Location:  Michigan State University,

                    Kellogg Center, East Lansing

When:  Saturday, October 1, 2011,

               8:30 a.m. to 4:30 p.m.

Cost:  $125 for NOSC attendees and MAE members;

          $150 for others

TO REGISTER GO TO: http://outreachscholarship.org/Patton 

To receive the reduced rate, you MUST be

registered for the NOSC conference or

be a member of the MEA.  Join the MAE at this link: Membership Application       

Please contact Laurie Van Egeren with questions

                     at vanegere@msu.edu.