Evaluation often requires creating surveys to obtain rich, quality data. Although this entails writing well-crafted survey items, there is another critical and complex element – maintaining an equitable framework throughout the data process. How does an evaluator remove the barriers for participation, elevate the survey experience, and ask all the questions needed to still have a ‘rigorous’ evaluation without inducing cognitive fatigue? We are often in this situation where we need to rethink our evaluation approach based on increasing knowledge about who will be taking the surveys and what resources are available to them. Based on several case studies, this session will provide participants with information on how to keep participants engaged, employ an equitable framework in survey creation (such as using visual cueing) and dissemination.
Visual cueing in surveys (think of an Instagram format) has the potential to increases response rates, decreases the time burden on participants taking the survey, and takes into account variability in reading abilities and comprehension. We will specifically address approaches that elevate the evaluation experience by putting the participants first.
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Michigan Association for Evaluation 2019